About Lumen Artists Group

Shining a Light on Real Talent

Lumen Artists Group was built on one belief: real talent deserves more than empty promises and rushed rollouts.
Too often, artists get lost in an industry that values quick trends over career longevity. We’re here to change that.

We specialize in giving artists the strategy, structure, and support they need to not just make music but make an impact. From your very first release to building a legacy, Lumen ensures every move is intentional and every opportunity is maximized.

Why “Lumen”?

A lumen is a measure of light — and that’s what we bring to every artist’s journey:
clarity, direction, and visibility.

We cut through the noise and shine a spotlight on your talent, story, and potential. Our mission is simple: make sure the right people see you, hear you, and remember you.

What We Do

Whether you’re preparing to drop your first single or refining your brand for the next stage, we create the blueprint for your growth.

Our core services include:

Release Strategy & Rollout Plans – Transforming your music drops into events that demand attention.

EPK (Electronic Press Kit) Creation – Building professional portfolios that open doors to bookings, interviews, and playlist placements.

Artist Brand Audit & Development – Aligning your visuals, messaging, and identity so your brand matches your sound.

Our Approach

We’re not here for one viral moment — we’re here for the long game.
We partner with artists who want to grow, adapt, and win over time.

Here’s how we stand apart:

Artist-First Strategy – Your vision comes first, our strategy makes it happen.

Transparency & Education – We explain the why behind every move so you stay in control of your career.

Long-Term Growth Over Quick Hits – No shortcuts, no smoke and mirrors. Just real work that pays off.

A Note from the Founder

I’ve spent years in leadership, compliance, and investigative work — the kind of roles that demand precision, strategy, and results. I also know what it’s like to build in the music industry from the ground up, having successfully helped independent talent get their music distributed, land interviews, and open for major artists.

I founded Lumen Artists Group to merge those worlds: the discipline and detail of my professional background with the creativity and ambition of artist development.

For me, this isn’t just business — it’s about creating a space where artists can finally see their hard work turn into real opportunities.

— Juwan Reid, Founder & CEO

Let’s Build Something Worth Remembering

We’re currently booking Fall/Winter 2025 projects. If you’re ready to turn ideas into impact, let’s start the conversation.